A) Purpose: The purpose for ebay is an e-commerce website as people can sign up to buy and sell their personal or company items. Because it’s to do with finance and there are bright colours the target audience will be males and females ages 18 – 50.
B) Visitor Needs: The visitor needs of Ebay is so that a user can buy or sell new/used items items. This is achieved by Ebay having an easy to use search guide as it comes up with suggestions as you start to type. Also listing items is easy to do as there is a simple guid to follow while you're listing your items.
C) Information Flow/User Experience: When a user goes on the ebay site they are presented with the most popular items and deals which you can click into. It has a sign up bar in the header as well as a seatch bar under it so you can browse for specific items to buy.
D) Features: In the eager Ebay has a sign up bar which you can make an account and save things into your watch list which keeps listings that you may want to buy into a folder. you can search for items with the search bar just under the header.
E) Benefits: For the founders of ebay their benefits to the website would be making a lot of money by people making sales on ebay as they keep 10% as a payment for people buying and selling via them. The other benefits would be able to advertise other companies on their site as a lot of people use ebay.
F) Content:


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