A) Purpose: The Purpose of HSBC Online Banking is for financial/e-commerce as you can manage your money and bank statements. The target audience would be males and females from 18 to 60 year olds as people that are not up to date with technology wouldn't usually use the online banking apps.
B) Visitor Needs: The visitor needs for the HSBC online banking app is so that the users can see their available money and what they have spent money on and this is achieved by the app allowing the to see all of their bank statements from when the opened an account and an available balance option. You can also manage your money further by setting an option which only allows you to spend a certain amount while saving the rest. It also allows an overdraw amount so you can go over your account limit and pay it back when you have the money available.
C) Information Flow/User Experience: When the user first enters the site they can see that on the HSBC homepage there is lots of important information which they can click into to find out more about what the bank offers. On the header it also has a search bar for users to find exactly what they are looking for and a sign up button.
D) Features: The main feature of the HSBC onling banking app would be to manage your money in the 'available money' option where it also shows you all your bank statements. You also have the option to transfer money from one account to another if you are transferring money to your friends and family. It has a feature where if you complete their online questionnaires where you can get money off various things as well as being able to win prizes. If you are using the app on a big scale it also has a feature to get loans and to also invest money.
E) Benefits: The benefits the producers of HSBC online banking would receive is that they would get more popularity as their online site could then be advertised on other sites and be found easily through google. They can also manage their system very easily as well as keep their users up to date with the latest information about the bank. The benefits the users will receive is that they ca very easily log on at any time of the day to see their available money and bank statements which you wouldn't be able to do normally as banks have closing times.
F) Content:
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